Wholesale Profit Calculator
Wholesale margin looks fat at the top, but inbound freight, storage, labour and marketplace fees all land on the unit. Spreading a shipping bill across a small order count can quietly gut the margin.
Profit per unit
$7.26
- Total cost/unit
- $7.73
- Profit margin
- 48.44%
- Total profit
- $7,261.10
Values update as you type. This calculator covers the single scenario its formula assumes — see Common Mistakes for what it leaves out.
The formula this calculator uses
Profit per unit = Retail - Unit cost - Inbound/unit - Overhead - Fee
- Retail
- Price the unit sells for
- Unit cost
- Wholesale price per unit
- Inbound
- Total inbound shipping divided by the units
- Overhead
- Storage and handling as a share of retail
How to check the result by hand
- 1
Spread the inbound shipping
Divide the total inbound cost by the units purchased to get the inbound cost per unit.
- 2
Add the overhead and fee
Apply the overhead and fee percentages to the retail price, not to the cost, and add them to the unit cost.
- 3
Build the landed cost
The wholesale unit cost plus inbound per unit plus overhead plus fee is the true cost of one unit.
- 4
Subtract from retail
The retail price minus the landed cost is the profit per unit.
- 5
Scale to the lot
Multiply the per-unit profit by the units purchased to get the profit on the whole order.
For worked examples, common mistakes and the limits of this formula, read the full How To Calculate Wholesale Profit page.