Email subject line statistics
- 35–50 characters is the sweet spot
- Personalization (first name) lifts open rates by ~10%
- Numbers in subjects boost opens (e.g. "5 tips" vs "Some tips")
- Emoji can help — but 1 max, and only if brand-appropriate
- Lowercase looks conversational, Title Case looks formal
- Avoid spam triggers: FREE, ACT NOW, $$$, !!!, "guaranteed"