Growth
Growth against the market
Values above one mean you are outgrowing the market and taking share.
The Formula
Your growth / market growth
Values above one mean you are outgrowing the market and taking share.
| Symbol | Meaning | Unit | Notes |
|---|---|---|---|
| R1 | Your revenue now | currency | Sales in the latest period. |
| R0 | Your revenue before | currency | Sales in the comparison period. |
What Each Symbol Means
R1currency
Your revenue now
Sales in the latest period.
R0currency
Your revenue before
Sales in the comparison period.
See It Worked With Real Numbers
A formula on its own does not tell you which number goes where. The how to calculate market share page applies this equation to a concrete case, shows every intermediate step, and names the mistakes that produce a wrong answer even when the algebra is right.
Where This Formula Appears
This equation is the working core of How To Calculate Market Share, filed under Business. Every number the guide produces comes from substituting into this one line.