Growth
Revenue market share
Your revenue as a fraction of the whole market, over the same period and geography.
The Formula
S = R / M
Your revenue as a fraction of the whole market, over the same period and geography.
| Symbol | Meaning | Unit | Notes |
|---|---|---|---|
| S | Market share | fraction | The portion of the market you capture. |
| R | Your revenue | currency | What you sold in the period. |
| M | Market revenue | currency | Total sales across the market. |
What Each Symbol Means
Sfraction
Market share
The portion of the market you capture.
Rcurrency
Your revenue
What you sold in the period.
Mcurrency
Market revenue
Total sales across the market.
See It Worked With Real Numbers
A formula on its own does not tell you which number goes where. The how to calculate market share page applies this equation to a concrete case, shows every intermediate step, and names the mistakes that produce a wrong answer even when the algebra is right.
Where This Formula Appears
This equation is the working core of How To Calculate Market Share, filed under Business. Every number the guide produces comes from substituting into this one line.