How to use the Wholesale Profit Calculator
- Enter the wholesale unit cost and your retail price.
- Add units purchased and the inbound shipping total (spread per unit).
- Enter overhead % (storage, handling, labor) and any platform/payment fee %.
- Read per-unit profit, margin, and total profit on the lot.
Worked example
Buy 1,000 units at $6, retail at $14.99, with $80 inbound, 8% overhead, 3% fees. Inbound is $0.08/unit, overhead $1.20, fees $0.45 — cost/unit ~$7.73, so $7.26 profit per unit (48.4% margin) and $7,260 total.
What is Wholesale Profit Calculator?
Wholesale margin looks fat at the top, but inbound freight, storage, labor, and marketplace fees all land on the unit. Spreading a shipping bill across a small order count can quietly gut the margin.
Cost/unit = Wholesale + (Inbound ÷ Units) + (Retail × Overhead%) + (Retail × Fee%)
Frequently asked questions
Why split inbound shipping per unit?
A $200 freight bill on 100 units is $2/unit — real cost that must come off margin, not a one-time footnote.
What is overhead?
Warehouse storage, pick-pack labor, and software. If you can't name it, 5–10% of retail is a safe placeholder.
How many units must I sell to clear the buy?
Set retail × units = total cost to break even, then profit is everything above that. This tool shows the per-unit gap.